Layers, each with an owner
- Global brandOwner: brand and core system team
- Region: EuropeOwner: regional design lead
- Digital brand: consumerOwner: digital brand team
- Product AOwner: product team
- Product BOwner: product team
- Region: AsiaOwner: regional design lead
- Digital brand: professionalOwner: digital brand team
- Product COwner: product team
- Product DOwner: product team
Every rule says how far it can bend
- LockedNo lower layer may change it. Accessibility minimums, logo use, consent.
- ExtendableLower layers may add to it, but not change what exists.
- OverridableLower layers may replace it, with a recorded reason and a review date.
- DefaultA starting point that lower layers are expected to tune.
A team can break a rule it owns. The break is flagged, and the people involved are told.