Start where your organisation is today.

Our working model of how design-system operations grow. Headcounts are indicative.

How many people make or use your design system?
How many products use it?

Stage 1. One team

Shape
One product team builds and uses the system.
Roles to name
A system owner, and a guild of three who cover design, engineering and accessibility between them.
Rituals to start
A weekly triage and a monthly health review.
What usually breaks next
One person holds everything.
Where we start
A two-week Quick audit. You keep the report, the roadmap and a baseline either way.

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Stage 2. Many teams

Shape
A core team serves several product teams, and contributions are starting.
Roles to name
The area owners, a part-time Ops lead and a support rota.
Rituals to start
Office hours and a release review, added to the weekly triage.
What usually breaks next
Support swamps the core team.
Where we start
A two-week Quick audit. You keep the report, the roadmap and a baseline either way.

Book a conversation about this stage →

Stage 3. Many products

Shape
A small core, area owners and product layers.
Roles to name
A guild of five to seven, a dedicated Ops lead and a named sponsor.
Rituals to start
A quarterly roadmap and a cross-team council, added to the weekly triage.
What usually breaks next
Products drift and duplicate each other.
Where we start
Discovery and governance design, over two to four weeks. You keep the operating model as records in your repository either way.

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Stage 4. Many organisations

Shape
Layers per brand or region, each with its own owners.
Roles to name
Layer owners, regional guilds and an Ops lead with a team.
Rituals to start
A council per layer and a quarterly leadership review.
What usually breaks next
Layers fork, and leadership loses the picture.
Where we start
Discovery and governance design, over two to four weeks. You keep the operating model as records in your repository either way.

Book a conversation about this stage →